Credit unions can use transaction data insights to personalize their outreach by, for example, nudging members to capitalize on unused checking funds with relevant savings options.
Deliver timely, tailored communications to enhance conversion rates while providing financial guidance that builds trust; in turn, boosting your in-app engagement and the opening of new accounts.
By proactively engaging members with relevant offers that align with their usage patterns, credit unions can enhance satisfaction and grow their deposit portfolios through strategic upselling and cross-selling.
Bud can identify these opportunities as trends and patterns at a member base level. Cohort insights can then be used to create richly-targeted segments for high impact marketing that increases cross-sell opportunities and drives conversion.
Insights from enriched transaction data enable credit unions to pinpoint demand for new offerings.
For example, a credit union uncovered a trend of clients opting for competitor savings accounts, it could launch a competitive savings product to attract switchers and engage potential savers proactively.
Strategic responses to consumer behavior allow credit unions to put their members' voices at the forefront of their product development strategy, which in turn can lead to better engagement and conversion rates.
Add customer context to transactional data so that you can offer your member's the right product at the right time, and tailor messaging to maximize conversion and loyalty.
Deliver financial health and wellbeing features that support each individual's unique goals and improve their financial position for increased lifetime value.
How Bud is empowering credit unions to drive deposit growth and empower members to better manage their finances more effectively with data-driven insights.
