Founded by two school friends from Yorkshire in 2015, Bud began life as an education platform designed to help people find financial wellbeing. When education alone came up short, we turned it into action, launching our first app at the Lisbon Web Summit in 2016.

By 2017 we were in conversation with HSBC and decided to make working with banks a core part of our strategy, prompting a £1.5m seed round and our first collaborative app with first direct in Q1 2018.

We’re working with all the key players to build a new protocol, one that’s able to use the full potential of technological innovation to build financial products, processes and experiences that help people achieve what they want from life.

Whilst we work with banks and the financial services industry, we believe in creating a culture that sets us apart. With over 80% of our staff coming from non-financial backgrounds; ranging from music producers, to astrophysicists, designers & entrepreneurs, we're able to approach the problems faced by the financial services industry with a different attitude and from a different angle.