How Bud’s ultra-precise transaction categorization and merchant identification powers subscription management app Little Birdie

Problem 

Each year, $30+ billion is wasted on unused subscriptions and ‘free trials’ which are often difficult to cancel. Research has shown that 1 in 4 people have signed up to a subscription by accident and 1 in 15 are in a subscription that they don’t use.

Little Birdie, a subscription and bill management app, is leading the charge to help customers identify, manage and cancel unused or unwanted subscriptions.

In order to scale quickly and effectively, Little Birdie needed a ready-to-go solution that could help them onboard customers and identify their recurring payments. 

Solution

Little Birdie selected Bud's data intelligence platform to underpin and further enrich their subscription management application and IP. Using our Engage product, users can connect their accounts securely within the app.

Our transactional enrichment model then identifies and accurately categorizes subscriptions, helping customers to understand them and take action. With our >97% accurate categorization, Little Birdie’s customers get precise insights into where their money is going so that they can take action.

Want to know how Bud can level-up your PFM features with market-leading categorization?

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Outcome

Having attracted some 17,000 app users since its launch in October 2022, the appeal of subscription management capabilities to consumers is clear. 

More than half of the user base are active users of the app, and Little Birdie estimates that the average household is saving between $600 and $1,200. 

4,500 people have connected at least one bank account or credit card to the service, and Little Birdie estimates these customers could have at least 10 regular payments that could be optimized. 

From ‘set and forget’ subscription traps to underused gym memberships or expensive streaming services, customers of Little Birdie get visibility of all of their subscriptions and recurring payments, allowing them to identify opportunities to save and improve their financial position.