Maji | Case Study | Bud Financial

Using Bud's Engage, Maji have empowered their customer base with a more comprehensive understanding of their finances and enabled them to improve their financial wellbeing.

“It was important to us to deliver a complex and uniquely personal service to our users. For this, we wanted a provider that has an intelligent solution in place and that is constantly innovating and delivering functionality beyond open banking. Bud is able to enrich transactions, easily customize categories and has also developed a suite of additional tools on top that has enabled us to increase the value we can offer our customers.”

Akshay Sandri

Head of Product, Maji

Problem

Maji is an independent financial wellness platform that helps people track and improve their financial wellbeing. In order to help their customers improve their financial wellbeing, Maji needed the ability for customers to connect account information and provide intelligent data services to build a market-leading budgeting tool.

Solution

Open banking was the answer… Since integrating with Bud’s Platform, Maji were able to identify customers income, and provide PFM tools to help them gain awareness and manage their finances.

Outcome

As a result, Maji have seen the following improvements for their users:

72% unlocked a comprehensive understanding of their financial situation by linking their financial accounts.
52% of users are more aware of their spending habits.
35% of users reduced unnecessary regular payments.

Want to know how Bud can help you empower your members with better financial clarity and wellbeing?

Get in touch today!

Industries

Personal Finance Management (PFM)

Goals

To empower customers to improve their financial wellbeing

Products used

‍Engage

‍Our money management, next-gen PFM, personalization and financial wellbeing solution

72% of users gained a comprehensive understanding of their financial situation

52% of users are more aware of their spending habits

35% of users reduced unnecessary regular payments

How Bud is enabling Maji to improve their customers' financial understanding and wellbeing

Problem

Solution

Outcome