Report

5 for 2025

Five key strategies for Credit Union growth in 2025

3min read

How to grow your business

The competitive landscape for credit unions in the US is changing. With 33% of larger regional banks seeing community financial institutions as a threat (Jack Henry, 2024), the time to capitalize on your competitive advantage is now.

But how can you do that in a time of rising operating expenses and increasing member expectations, when 46% of credit unions report a lack of expertise to deploy new technological capabilities effectively (BDO, 2024).

It’s not as difficult or as resource-intensive as you may think.

46%

of credit unions report a lack of expertise to deploy new technological capabilities effectively

BDO, 2024

Break the paycheck-to-paycheck cycle‍

21% of respondents have even admitted losing sleep over their finances at least once a week (Serve + Protect, 2024).

These stats emphasize a widespread need for credit unions to promote and stimulate financial understanding, stability and freedom across their member base.

75%

As of July 2024, an estimated 75% of Americans are struggling with their financial health

CU Insight, 2024

Identify high-impact segments

With stretched resources or, perhaps, limited technical expertise, credit unions can really benefit from no-code solutions that provide the means to identify and act on member insights – with little to no technical expertise required.

Making the right offer at the right time can improve engagement but, more importantly, receptivity to your product offerings which can lead to a 9.58% increase in loan market share (Bud Research, 2024).

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Optimize your digital channels

Effective financial wellness solutions help your members feel personally supported.

62%

of customers say they would switch their financial institution if they felt treated like a number, not a person

The Financial Brand, 2023

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From strategy to execution

Combining advanced transaction enrichment and market-leading categorization with our suite of personalization solutions and data analytics capabilities, we help credit unions make the most of the data they already hold.

Deliver truly member-centric experiences and advanced digital engagement features with Engage.
Use our plug ‘n’ play frontend widgets to help members manage their finances more effectively.
Instantly understand your customers, build high-impact segments and track campaign performance with Drive - no technical expertise required.

42%

of surveyed marketers report the top challenge around using data for customer engagement to be working with internal data scientists/business intelligence teams who don’t understand marketing priorities

Braze, 2023

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In brief

Strengthen personalization across touchpoints
Break the paycheck-to-paycheck cycle
Identify high-impact segments
Optimize your digital channels
Make your marketing strategy truly data-driven

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