Report
Five key strategies for Community Bank growth in 2025
3min read
How to grow your business
Our report explores 5 key strategies for community banks looking to unlock growth, customer-centricity and better financial experiences.
20%
of community bankers consider themselves experts in data analytics
Break the paycheck-to-paycheck cycle
Community banks have never been better positioned to proactively support their customers in breaking the paycheck-to-paycheck cycle and improving their overall financial situation.
70%
of Americans remaining financially unhealthy as day-to-day financial health ‘weakens’
Identify high-impact segments
Did you know making the right offer at the right time can improve engagement but, more importantly, receptivity to your product offerings which can lead to a 9.58% increase in loan market share and a 33% rise in the capturable loans market? (Bud Research, 2024).
That’s because any successful strategy – whether its marketing, product innovation or customer-facing client services – hinges on how you cater to individual customer needs and segmentation is a critical factor in achieving that.
Optimize your digital channels
Effective financial wellness solutions help your customers feel personally supported. And considering 62% of customers say they would switch their financial institution if they felt treated like a number, not a person (The Financial Brand, 2023); it’s time to not only engage your customers but also proactively support them too.
62%
of customers say they would switch their financial institution if they felt treated like a number, not a person
From strategy to execution
Combining advanced transaction enrichment and market-leading categorization with our suite of personalization solutions and data analytics capabilities, we help community banks make the most of the data they already hold.
- Deliver truly customer-centric experiences and advanced digital engagement features with Engage.
- Use our plug ‘n’ play frontend widgets to help customer manage their finances more effectively.
- Instantly understand your customers, build high-impact segments and track campaign performance with Drive - no technical expertise required.
42%
of surveyed marketers report the top challenge around using data for customer engagement to be working with internal data scientists/business intelligence teams who don’t understand marketing priorities
In brief
- Strengthen personalization across touchpoints
- Break the paycheck-to-paycheck cycle
- Identify high-impact segments
- Optimize your digital channels
- Make your marketing strategy truly data-driven