We are SOC2 Type 2 certified
Bud is the trading name of Bud Financial Inc.
Our address is 108 Lakeland Avenue Dover, Delaware 19901.
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Report
3min read
Our report explores 5 key strategies for community banks looking to unlock growth, customer-centricity and better financial experiences.
20%
of community bankers consider themselves experts in data analytics
Community banks have never been better positioned to proactively support their customers in breaking the paycheck-to-paycheck cycle and improving their overall financial situation.
70%
of Americans remaining financially unhealthy as day-to-day financial health ‘weakens’
Did you know making the right offer at the right time can improve engagement but, more importantly, receptivity to your product offerings which can lead to a 9.58% increase in loan market share and a 33% rise in the capturable loans market? (Bud Research, 2024).
That’s because any successful strategy – whether its marketing, product innovation or customer-facing client services – hinges on how you cater to individual customer needs and segmentation is a critical factor in achieving that.
Effective financial wellness solutions help your customers feel personally supported. And considering 62% of customers say they would switch their financial institution if they felt treated like a number, not a person (The Financial Brand, 2023); it’s time to not only engage your customers but also proactively support them too.
62%
of customers say they would switch their financial institution if they felt treated like a number, not a person
Combining advanced transaction enrichment and market-leading categorization with our suite of personalization solutions and data analytics capabilities, we help community banks make the most of the data they already hold.
42%
of surveyed marketers report the top challenge around using data for customer engagement to be working with internal data scientists/business intelligence teams who don’t understand marketing priorities
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