How Bud empowered Jaja Finance to say 'yes' to more borrowers

By combining Bud’s Assess solution with their industry expertise and datasets, Jaja is able to drive financial inclusion through wider access to credit and consumer data. Because all of Bud’s solutions are underpinned by our powerful AI core, advanced enrichment capabilities and market-leading categorisation, Jaja achieves a more holistic view of applicants’ financial standing.

"The exciting thing about Bud is you’re working with people who are knowledgeable and great at what they do; so they set the bar very high.

There’s a lot of passion and pride, and for good reason, in terms of that level of focus."

Lucas Dalglish
CCO, Jaja Finance

The challenge 

Digital lender and fintech Jaja Finance provides simple, secure and smart digitally-led credit card products. Their mission is to become the leading digital lender in the UK, and at the forefront of this goal is:

The use of high-quality, holistic financial data.

While hugely important, credit data is often backward-looking, delayed and sometimes even outdated… but that’s where Bud comes in.

Solution

With proprietary insights into a customer’s financial data, Jaja has transformed information into valuable insights that can be deployed across the business — empowering them to accelerate data-driven lending decisions, serve the underserved and even identify relevant, cost-effective product models.

Outcome

By “dropping in the Bud experience,” Jaja circumvents the traditionally abrasive and frustrating customer application process while also ensuring all data collected is accurate, up-to-date and relevant.

This empowers them to say 'yes' to even more borrowers — all while accelerating data-driven decision-making.

Want to know how Bud can accelerate data-driven decision-making with a more holistic view of your applicants' financial standing?

‍Get in touch today!

Industries

Digital lending

Goals

To become the leading digital lender in the UK and accelerate lending decisions

Products used

Assess – Our lending lifecycle management and credit risk solution