Turn your customer data into next best actions
Drive is an agentic customer intelligence platform. It learns your customers, your data, and your goals, then gets to work: finding the right product for the right customer at the right time, and building the segment or campaign to reach them.
Trusted by over 400 institutions globally
Banks have more customer data than ever, but are slow to act on it
Transactions, product holdings, CRM, credit bureau data: most banks already hold the signal to know exactly who to contact today. But turning it into the right 100 customers still means a ticket to the data team, then a one-off audience built in a campaign tool that doesn't understand financial behaviour. By the time it ships, the moment has passed.
to build a retargeting audience at one major fintech before Drive
of marketers say their top data challenge is working with data teams that don't understand marketing priorities (Wakefield Research)
How Drive works
One agentic platform for the whole loop. Understand your customers, act on what you find, personalise every interaction, and measure impact, with your team approving every step.
See every customer clearly, from portfolio to individual
Explore your customer base at portfolio, segment, or individual level. The analysis is already done for you, supported by thousands of built-in insights.
- Thousands of customer insights and characteristics, built from your financial and CRM data. Discover everything from “homeowner” to “top 25% mortgage spender” in seconds
- Ready-made dashboards for everything from growth, wallet share, risk, and lending, to lifecycle engagement
- Insights your CRM can't deliver. Bud autonomously combines financial & CRM data into a full picture with clear next best actions
Go from idea to live campaign without leaving Drive
Drive Copilot builds the audience, drafts the campaign, and tracks what happens next. Simply describe who you want to reach, and approve before anything goes live.
- Ask Drive Copilot for an audience in plain language, then refine it in the conversation
- Build and preview campaign content, choose the trigger, and set the schedule. No separate CMS or data ticket required, with pre-integrated channels and systems
- Measure the impact of your campaigns, from impressions and clicks to tracking whether customer behaviour actually changed
Reach every customer at the right time, with the right message
Move from monthly batch sends to one-to-one relevance, triggered by what's happening in each customer's finances.
- With real-time triggers, your campaign launches the moment a signal, such as new income, a competitor loan, or cash sitting idle, appears in the data
- Reach every customer with messaging that actually resonates: “You spent £340 on dining out this month”, instead of a generic promotion
- Delivered through Bud's Action Cards and notifications, or into your CMS, digital platform or decision engine
Built on agentic AI that understands banking
Drive isn't a generic analytics tool with a chatbot on top. Its agents do the work, exploring data, building segments and drafting campaigns, based on a decade of Bud's financial data models, with your team in control of what goes live.
Agents that do the work, not just answer
Ask in plain language and Drive Copilot explores your data, builds a high-impact segment, and drafts the campaign to engage them. Your team approves every step in our chat interface, or you can integrate into your existing tools headlessly via Bud's APIs and MCP server.
Proactive by default
Agents watch your portfolio and proactively surface new opportunities, emerging trends, and ready-to-launch campaign ideas tied to your goals.
Real-time signals, instant action
Triggers evaluate your data continuously, so campaigns send the moment a customer's situation changes.
An open data model
One place to connect financial data, CRM, products, channel signals - structured and unstructured - with effortless extension. Nothing is siloed or missing.
How Drive works in practice.
“Lazy cash” sitting in low-interest accounts, going unnoticed
01
Spot it.
Drive surfaces a high-impact lazy-cash segment on its own.
02
Understand it.
Portfolio analytics show the size and value, and whether the cash is idle or leaking to a competitor.
03
Build the campaign.
Create a savings or fixed-term deposit offer inside Drive, using the same enriched data.
04
Reach the customer.
Deliver it in-app via Engage, either scheduled or triggered by a real event.
05
Close the loop.
Drive watches for real behaviour change: did the balance move? Was a CD opened?
Drive clients have seen
57% deposit uplift through customer activation
A marketer needs customers for a new travel rewards card
01
Ask
Ask Drive Copilot to find customers in your portfolio who are likely to want a travel rewards card, based on thousands of signals hidden in your data.
02
Build the segment
Narrow it, broaden it, or layer in another condition. Each new number comes straight from your customer data.
03
Generate the campaign
Drive builds the campaign, you confirm the offer, content and audience. Your message, personalised and relevant to every customer, is now ready to send.
04
Engage customers
Dispatch your campaign now, on a schedule, or when a real-time trigger occurs.
Drive clients have seen
£2,219 median increase in annual credit card spend
Built for teams across your organization
Marketing & growth
Launch precise, targeted campaigns based on real customer behaviour, without waiting on a data team. Build audiences in plain language, personalise messaging, and prove ROI in minutes.
deposit uplift through customer activation
spent on data-driven audience building
credit card profit increase per user, per year
increase in loan market share
less prep time for branch and contact-centre outreach
“It's very intuitive and easy to use. Copilot is like a colleague helping with my requests.”
How to integrate Drive
Drive runs alongside your existing infrastructure. Keep your current workflows running.
On your existing data feeds
Reuse the data streams, batch files or APIs you already have. Bud manages retrieval and enrichment.
Inside your own tools
Use Drive headlessly through APIs and an MCP server, or send audiences to your CRM and analytics tools.
Surface through your existing channels
Insights and campaigns can be integrated into existing digital banking platforms or surfaced in your CRMs and decision engines
Frequently asked questions
What is Bud Drive?
Drive is Bud's customer intelligence platform for banks, credit unions, and fintechs. It combines enriched customer data with agentic AI, letting teams explore their customer base, build segments, and launch and measure personalised campaigns in one place.
What can Drive's agents actually do?
Drive Copilot explores your data, builds and refines segments, drafts campaign content, and suggests high-impact campaigns before you ask for them. It acts on your instruction and its own findings, but nothing reaches a customer until your team approves it. The same agents are available headlessly through APIs and an MCP server.
Does Drive replace our CRM or marketing automation platform?
No. Drive works alongside your existing systems. It adds the understanding of financial behaviour that CRMs lack, and audiences can be used in the tools you already run.
What data does Drive use?
Transaction and product-holding data enriched by Bud, connected with core, CRM and credit bureau data, plus any other data you choose to bring. Bud can build bespoke customer characteristics on your own data.
How does Drive Copilot keep people in control?
Drive Copilot respects your organisation's data access rules, and your team reviews and approves every segment and campaign before anything reaches a customer.
Which channels can Drive campaigns reach?
Today, campaigns can be delivered through Bud's Engage Action Cards and web banners, and audiences can be used in your existing channels via APIs. More native channels are on the way.
How quickly can we get started?
Drive plugs into your existing data feeds or connects through supported banking platforms, so most teams can start exploring their customers quickly without a heavy integration project.
Find the revenue already in your data
See how Drive can turn your customer data into your next campaign.
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