Blackbullion is using Bud’s Drive solution to segment its customer base, allowing the team to create university-specific reporting and tailored marketing outreach for students who are eligible for Blackbullion’s funding products.
“Technology and AI mean that every element of a young person’s life is now hyper-personalised – every element except their financial life. This is crazy to us. Working with Bud supports our #1 objective: to help those students who rely on us to get their money sorted in a way that reflects their own unique circumstances and ambitions.”
Blackbullion has a large customer base of students who have connected their financial data via Open Banking to access PFM features, powered by Bud’s market-leading data enrichment capabilities, within the Blackbullion app.
As a result, Blackbullion was sitting on a wealth of enriched customer data that could offer unparalleled insights into the trends and behaviours of its customer base as a whole. The problem? Accessing and making use of this data for reporting and marketing meant raising a request with a data analyst. Not only did this create delays and inefficiencies, it also added operational cost to a business that would otherwise need to hire multiple data analysts.
Bud’s Drive solution offers a user-friendly, no-code dashboard that any Blackbullion team member can access to explore and harness the rich customer data set they have at their disposal.
As part of the Drive dashboard, Blackbullion has access to the Copilot feature; an LLM chatbot that can run complex queries on Blackbullion’s database and return simple answers in seconds. For Blackbullion, this means that making data-driven decisions has never been easier.
Easy access to both real-time and historical data
Being able to access the Bud-enriched customer portfolio-level data means that Blackbullion can quickly and easily create personalised marketing campaigns, identify new trends and high-impact segments in its customer base, and provide universities with rich insights into the financial health and spending habits of their students.
Ready to level up your financial data analysis and customer segmentation?
Student financing and PFM
Blackbullion wanted to be able to view trends and financial behaviours across its student customer base split by region/university. Giving all employees the ability to access and use this data means there is no dependency on data analysts, allowing the staff to create reports and execute targeted marketing campaigns quickly and efficiently.
Drive – Bud’s no-code customer segmentation and analysis tool.
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